What we publish, and why it works.
Notes on getting technical firms found. Written the way we write for clients, so you can judge the standard before you buy it.
Simplifying the Complex: How Plain-Language Insights Doubled Client Enquiries for a Tax Practice
Why Most Tax Firms Struggle to Get Noticed Most tax practices know their subject inside out. Yet many still find it hard to win new clients. The reason is often simple: their content speaks to other experts, not to the business owners who actually need help.
Read →Beyond the Fund-raise: Building a Year-Round Investor Communication Engine
Most firms talk to investors loudly for three months and then go quiet for the next twenty-one. The pitch deck is polished, the calls are frequent, and every question gets a fast reply. Then the money arrives, and the updates slow to a trickle.
Read →From Deal Tombstones to Market Insight: Repositioning a Regional Investment Bank as a Sector Expert
For years, investment banks have marketed themselves with "deal tombstones".
Read →Google Search Is Changing: What Professional Services Firms Need to Do Now
Google search is changing.
Read →Your Firm Has the Expertise. So Why Can't Your Market Find You?
Your financial firm possesses the expertise. Your accountants understand the numbers. Your auditors know the risks. Your advisors have the experience needed to solve client challenges. You have the skills. You have the knowledge.
Read →Why Most Accounting Firms Struggle to Generate Consistent Leads
For many accounting firms, generating new business is becoming increasingly difficult. The traditional sources of referrals, personal networks and repeat engagements continue to matter, but they are no longer sufficient to support sustainable growth. Clients are becoming more selective, competition is increasing and decision-makers are researching firms online before making contact.
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