FOLD Research
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Our services

Four services. One outcome: your firm becomes findable.

Take them separately if that is what you need. Taken together they build a single publishing engine where the research feeds the content, the content feeds search, and search and social feed the enquiry list.

01

Content production

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Articles, technical explainers, newsletters, reports and partner bylines written by people who understand a balance sheet.

  • Editorial calendar built from client questions
  • Long-form articles and technical explainers
  • Partner bylines drafted from a 30-minute interview
  • Monthly or quarterly client newsletters
  • Report writing, editing and design handover
  • Regulatory update notes

Search visibility for the terms your future clients type at the exact moment they need a firm like yours.

  • Keyword and question mapping by service line
  • Technical site audit and fixes
  • Service and location page builds
  • On-page optimisation and internal linking
  • Digital PR and link acquisition
  • Google Business Profile and local search
  • Monthly ranking, traffic and enquiry reporting
03

Social media management

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LinkedIn programmes for the firm and for the partners who carry its reputation.

  • LinkedIn strategy for firm and partner profiles
  • Profile rewrites and positioning
  • Weekly post writing and scheduling
  • Commenting and engagement routines
  • Document posts, carousels and report teasers
  • Audience and inbound-message reporting
  • Event and webinar promotion
04

Research

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Original surveys, market studies and data reports that give your firm something to say that nobody else has.

  • Survey design and fieldwork
  • Market and sector studies
  • Benchmarking and index reports
  • Data analysis and charting
  • Full report writing and structure
  • Launch plan: press, LinkedIn, email
  • Gated download and lead capture
How we charge

Three ways to work with us

We quote after the diagnosis. Anyone quoting a retainer before seeing your site and your enquiry history is guessing at your expense.

The main engagement

Monthly retainer

A fixed monthly programme across one or more services. Agreed output, agreed rhythm, quarterly review. Minimum six months, because search does not respond to three.

  • Editorial calendar and production
  • Search work and reporting
  • LinkedIn for firm and partners
  • One review call a month
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Fixed scope

Research project

A single study designed, fielded, analysed, written and launched. Priced per project. Often the first thing a firm buys, because the output is tangible.

  • Survey or market study
  • Full written report
  • Launch article and press angle
  • Gated download and lead capture
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Where most start

Diagnostic

A written read on where your firm stands: search position, content gaps, competitor comparison and the twenty questions your buyers are asking. Yours to keep, whatever you do next.

  • Technical and editorial site audit
  • Keyword and question map
  • Two-competitor comparison
  • Prioritised action list
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Not sure which one you need?

Describe the problem in two sentences and we will tell you which service solves it, including when the answer is none of them.