Nine categories. Nothing outside them.
Every firm we work with sells judgement rather than product, is bound by rules on what it can claim, and is bought by people who research quietly before they ever make contact. That shared shape is why we can be useful from week one.
SEO & Content Marketing for Accounting Firms
SEO and content marketing for accounting firms: search visibility, partner LinkedIn programs and original research that put your firm on the shortlist.
Usually bought by: Managing partner, marketing lead
How we help → 02SEO & Content Marketing for Audit Firms
SEO and content marketing for audit firms: service pages, technical content and LinkedIn, built to stay inside independence and advertising rules.
Usually bought by: Audit partner, risk and compliance
How we help → 03SEO & Content Creation for Tax Advisory Firms
SEO and content creation for tax advisory firms, with partner LinkedIn and original research that put your firm on the shortlist.
Usually bought by: Tax partner, business development
How we help → 04SEO & Content for Management Consulting Firms
SEO, content and thought leadership that make your consulting expertise visible before the pitch.
Usually bought by: Practice lead, marketing director
How we help → 05SEO & Content for Financial Advisory Firms
SEO and content creation for financial advisory firms, helping your expertise reach potential clients and build stronger online visibility.
Usually bought by: Founder, head of growth
How we help → 06SEO & Content Creation for Investment Banks
SEO and content marketing for investment banks, helping firms build search visibility, showcase expertise and reach potential clients.
Usually bought by: Head of coverage, marketing
How we help → 07SEO & Content Creation Private Equity Firms
SEO and content marketing for private equity firms, helping investment teams build visibility, showcase expertise and reach relevant audiences.
Usually bought by: Partner, IR lead
How we help → 08Hedge Fund SEO & Content Marketing
Hedge funds build credible visibility through SEO, content, LinkedIn, and original research without compromising professional positioning.
Usually bought by: CIO, IR and communications
How we help → 09SEO & Content Marketing for Financial Institutions
FOLD Research helps financial institutions build digital visibility through SEO, content marketing, LinkedIn and research.
Usually bought by: Head of marketing, product heads
How we help →A narrow client list is a service feature
A generalist agency serving a bakery, a law firm and a hedge fund has to relearn the rules each time. We do not. We know why an audit partner cannot endorse a client, why a fund manager's marketing is constrained by who is allowed to read it, and why a tax article that is 95% right is worse than no article at all.
It also means we will occasionally tell you we are not the right firm — usually when the real problem is sales process rather than visibility.
- Long buying cycles with quiet, invisible research phases
- Reputation carried by individuals, not just the firm
- Claims that must survive a compliance review
- High-value engagements where one enquiry pays for a year of work
- Deep expertise that has never been written down