Nine categories. Nothing outside them.
Every firm we work with sells judgement rather than product, is bound by rules on what it can claim, and is bought by people who research quietly before they ever make contact. That shared shape is why we can be useful from week one.
Accounting firms
Visibility for practices that grow on referral and want a second engine.
Usually bought by: Managing partner, marketing lead
How we help → 02Audit firms
Technical authority content that stays inside independence and advertising rules.
Usually bought by: Audit partner, risk and compliance
How we help → 03Tax advisory firms
Rule-change content that captures search demand the week it appears.
Usually bought by: Tax partner, business development
How we help → 04Management consulting firms
Point-of-view publishing that proves the thinking before the pitch.
Usually bought by: Practice lead, marketing director
How we help → 05Financial advisory firms
Trust-building content for a category where buyers research quietly.
Usually bought by: Founder, head of growth
How we help → 06Investment banks
Sector notes and deal commentary that keep the bank in the conversation.
Usually bought by: Head of coverage, marketing
How we help → 07Private equity firms
Positioning for LP fundraising and for winning proprietary deal flow.
Usually bought by: Partner, IR lead
How we help → 08Hedge funds
Careful, compliant visibility for managers who must be found but not sold.
Usually bought by: CIO, IR and communications
How we help → 09Financial institutions
Programme-scale content and research across product and segment teams.
Usually bought by: Head of marketing, product heads
How we help →A narrow client list is a service feature
A generalist agency serving a bakery, a law firm and a hedge fund has to relearn the rules each time. We do not. We know why an audit partner cannot endorse a client, why a fund manager's marketing is constrained by who is allowed to read it, and why a tax article that is 95% right is worse than no article at all.
It also means we will occasionally tell you we are not the right firm — usually when the real problem is sales process rather than visibility.
- Long buying cycles with quiet, invisible research phases
- Reputation carried by individuals, not just the firm
- Claims that must survive a compliance review
- High-value engagements where one enquiry pays for a year of work
- Deep expertise that has never been written down