Content production
Articles, technical explainers, newsletters, reports and partner bylines written by people who understand a balance sheet.
Details →Dubai · finance and professional services only
Your firm knows more than the market can see.
FOLD Research is a content, SEO and research partner built for one kind of client: firms that sell expertise in accounting, tax, audit, consulting and capital. We publish what your partners know, and make sure the right people find it.
Accounting · Audit · Tax advisory · Management consulting · Financial advisory · Investment banking · Private equity · Hedge funds · Financial institutions
4
Disciplines under one roof: content, SEO, social, research
9
Client categories we serve, and nothing outside them
90
Days to a working publishing engine, not a slide deck
1
Sector. Finance and professional services only
What we do
Four disciplines that only work properly together
Content with no search plan gets read by nobody. Search with no content has nothing to rank. Social without either is noise. Research is what makes all three worth reading.
SEO
Search visibility for the terms your future clients type at the exact moment they need a firm like yours.
Details →Social media management
LinkedIn programmes for the firm and for the partners who carry its reputation.
Details →Research
Original surveys, market studies and data reports that give your firm something to say that nobody else has.
Details →Examples
What the work produces
Four kinds of engagement, four kinds of result. Client names are withheld — the sector is small and discretion is part of the service.
SEO Growth
Nine months
How organic visibility improved
A firm ranking for its own name and nothing else. We rebuilt the site around the questions its clients were already asking, and organic enquiries replaced paid ones.
4.2xOrganic sessions
61Page-one keywords
9 moTime to results
Content Programme
Ongoing
How thought leadership was built
Two partners, one hour a month each. That was the entire input. The output was a technical bulletin the market started waiting for.
18Months unbroken
2.4kBulletin subscribers
3Speaking invites
LinkedIn Growth
Twelve months
How an executive developed authority
A dormant profile with a job title in the headline. Twelve months later, the firm's largest source of inbound conversation.
5.3xFollower growth
46Inbound enquiries
15 minPartner time weekly
Research Project
One quarter
How research became visibility and leads
One survey of 210 finance leaders produced a report, a press cycle, eight articles and a list of names worth calling.
210Survey respondents
380Gated downloads
11Media mentions
How we work
Four stages, in this order, every time
The order matters. Firms that skip straight to posting spend a year producing content nobody searched for.
Diagnose
We read your last twelve months of enquiries, audit the site, check where you rank today and find out what your buyers actually search. Two to three weeks.
Position
We agree what your firm should be known for, which is narrower than most firms want it to be, and build the topic map that follows from it.
Publish
The engine runs: interviews, drafting, technical review, pages, posts. A fixed rhythm your team can live with.
Compound
Reporting on what moved, pruning what did not, and reinvesting in the pieces that pull. This is where the returns actually appear.
Who we work with
We only take clients from nine categories
A generalist agency has to learn your world on your budget. We already know what an engagement letter is, why independence rules matter, and why a partner will not sign off on a loose claim.
Accounting firms
Visibility for practices that grow on referral and want a second engine.
Audit firms
Technical authority content that stays inside independence and advertising rules.
Tax advisory firms
Rule-change content that captures search demand the week it appears.
Management consulting firms
Point-of-view publishing that proves the thinking before the pitch.
Financial advisory firms
Trust-building content for a category where buyers research quietly.
Investment banks
Sector notes and deal commentary that keep the bank in the conversation.
Private equity firms
Positioning for LP fundraising and for winning proprietary deal flow.
Hedge funds
Careful, compliant visibility for managers who must be found but not sold.
Financial institutions
Programme-scale content and research across product and segment teams.
Insights
What we have been writing
Why most professional services websites never rank
The problem is rarely technical. It is that the site talks about the firm, and search rewards sites that answer questions.
Read →The partner interview: how to publish without asking partners to write
Every failed content programme in professional services has the same cause. Someone asked a chargeable partner to draft an article.
Read →What a research report is actually worth to a finance firm
A survey is not a marketing expense. It is an asset that produces content, press coverage and qualified contacts for a full year.
Read →Start with the diagnosis
A 30-minute call, then a written read on where your firm currently stands in search, on LinkedIn and against the two competitors you care about. No charge, no deck.