What we publish, and why it works.
Notes on getting technical firms found. Written the way we write for clients, so you can judge the standard before you buy it.
Why Your Accounting Firm Needs a Page for Every Service
If a service matters to your revenue, it deserves its own page. Not a paragraph. Not a tab. A page.
Read →Middle East Private Equity Outlook: Why Owning the Annual Report Pays Off
Gulf deal-making remains strong, but exits are at their weakest in years. Credible financial reporting has become a direct driver of exit value.
Read →Why New Fund Managers Should Publish Research Before They Raise
The credibility gap every first-time manager faces New fund managers should publish research before they raise, because it is the cheapest and most convincing way to close the gap between what they say they can do and what an investor can verify.
Read →Running a Market Survey to Open Doors With Senior Buyers
The door is closed to pitches, not to questions
Read →Research That Opens Doors: How Market Reports Brought New Mandates to a Boutique Advisory Bank
Most boutique advisory banks do not have a skills problem. They have a visibility problem. The partners are sharp, the deal record is solid, and yet new mandates still depend on who knows whom.
Read →What a research report is actually worth to a finance firm
A survey is not a marketing expense. It is an asset that produces content, press coverage and qualified contacts for a full year.
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