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Insights
What we publish, and why it works.
Notes on getting technical firms found. Written the way we write for clients, so you can judge the standard before you buy it.
Your Firm Has Years of Expertise. So Why Isn't It Becoming Content?
Walk into any accounting or auditing firm, and you'll find decades of hard-won knowledge sitting in the heads of your partners and senior staff. They've seen clients through audits, tax changes, regulatory shifts, and financial crises.
Read →The partner interview: how to publish without asking partners to write
Every failed content programme in professional services has the same cause. Someone asked a chargeable partner to draft an article.
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