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Four engagements, four kinds of result.

Client names are withheld. The sector is small, and firms do not want their competitors to know who writes their bulletin. Everything else — the situation, the method and the numbers — is as it happened.

Content Programme Audit and assurance firm, GCC

How thought leadership was built

Two partners, one hour a month each. That was the entire input. The output was a technical bulletin the market started waiting for.

18Months unbroken
2.4kBulletin subscribers
3Speaking invites
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